Today's dose of marketing know-how.
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Together with email verification service
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Today's dose of marketing know-how | Thursday, October 24, 2024
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👋 Hello, Marketer!
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I recently learned via the BBC that Gen Z and younger Millennials are finding classical music more accessible than ever thanks to social media. Younger classical musicians are leaning into creative capabilities of social platforms to share their art with new audiences who are eager for a modern take on classical.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Google's SEO Policy Changes, Gen AI, and Your Marketing and Comms Content
Google's updated SEO policies challenge marketers to prioritize quality over quantity in AI-generated content. Learn how to adapt.
Read more ➔
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COMMUNITY | TESTIMONIAL
"Over the years I've subscribed to several marketing organizations, but MarketingProfs is the only one that I have kept active for the past 12+ years. In my opinion MP is the best value when you consider the content quality, variety, and accessibility, and the knowledgeable MP team and array of excellent speakers they gather for various webinars articles, podcasts, and forums.
"I'll be keeping my membership on auto renew."
—Teri Gibson, Director, Marketing & Customer Relations, Peri & Sons Farms
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SPONSORED
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Are Your Emails Going to Invalid Addresses?
Did you know that at least 26% of addresses in the average email list become useless every year? You can use ZeroBounce's free Email List Evaluator to check your list now for invalid contact information. Give it a try.
Check your email list today ➔
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INFOGRAPHIC
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45 Tips to Master the Executive Sale
This infographic covers tips for successfully selling to executives structured around a "STRATEGIC" model with nine "pillars."
See the infographic ➔
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SPONSORED REPORT
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Crush Your Black Friday & Cyber Monday Goals!
Boost your holiday marketing efforts with The Ultimate Blueprint for Black Friday and Cyber Monday. Dive deep into multiple case studies and explore how to expand your audience with AI marketing. Unlock new insights and expert tips you can use to finish this year strong.
Crush your Q4 marketing ➔
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PODCAST FROM THE ARCHIVES
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How Artificial Intelligence Is Impacting SEO
Host George B. Thomas and guest Chris Rodgers delve into AI and its connection to SEO, breaking it down into easy-to-understand terms. They discuss the emergence of prompt engineering, the importance of educating yourself, the necessity of maintaining a high-quality output, and more.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Effective Email Marketing
Want a higher ROI from your emails? The Real Truth About Email Marketing Master Class makes it easy. From smarter subject lines to compelling CTAs, this 21-lesson class will increase your emails' effectiveness with your very next send. Available now to PRO members.
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PROFS PICK—SPONSORED
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Your email list is the lifeblood of your marketing
But big chunks of your emails are likely being sent to invalid addresses! At least 26% of email lists degrade every year, becoming invalid—for a host of reasons. Then there are all those pesky spam trap addresses that can seriously damage your email campaigns. Not to mention all the "do not mail" addresses, "catch-all" addresses, and the "abuse emails" belonging to persons who abuse email reporting functions. How can you check your email list? Give ZeroBounce's free bulk email checker a try. Just upload a CSV or TXT file and verify a list of email addresses—with 99% accuracy! See what else ZeroBounce can do for your emails.
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Upcoming Events
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OCT
30
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Marketing Writing Bootcamp session with Sarah Greesonbach
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OCT
31
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45-minute webinar | sponsored by Predictiv
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NOV
7
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45-minute webinar | sponsored by Ortto
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NOV
12-14
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Join us live in Boston for the best B2B marketing conference on the planet.
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NOV
20
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4-week Working Webinar Series with Oli Gardner
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