Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, July 20, 2024
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In This Issue
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ARTICLE
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A New Age of Buyer Personas: Navigating Today's High-Consideration Buying Decisions
Discover how to craft buyer personas that influence high-stakes buying decisions. Learn how to build trust and guide buyers.
Read more ➔
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RESEARCH
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How Familiar and Skilled Are B2B Marketers With AI?
Most B2B marketing leaders say their teams have a moderate level of competency in using artificial intelligence applications, according to recent research.
Check out the study findings ➔
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ARTICLE
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The Data-Driven CMO: From Brand Builder to Revenue Generator
Today's CMOs are transforming their roles by integrating data and technology to drive measurable business results.
Read more ➔
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INFOGRAPHIC
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The AI Boom: What the Tech Landscape Looks Like for CIOs in 2024
Chief information officers (CIOs) are focusing heavily on investing in artificial intelligence and learning about artificial intelligence this year, according to a recent survey.
See the infographic ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, July 19, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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ARTICLE
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AI, Ethics, and the Law: How to Stay Aboveboard
Discover key legal and ethical considerations for using AI in marketing from expert Ruth Carter. Follow these guidelines for compliance.
Read more ➔
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INFOGRAPHIC
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Top 9 Defining Traits of Tomorrow's Superstar B2B Marketing Teams
This infographic looks at the nine defining traits LinkedIn researchers say will be needed for tomorrow's exceptional B2B marketing teams.
See the infographic ➔
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ARTICLE
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Unlock B2B Pipeline Growth: The Power of 'Branded Demand'
Learn how a strategy of integrating brand-building and demand generation can boost pipeline growth and improve your marketing outcomes.
Read more ➔
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RESEARCH
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How the Martech Landscape Has Transformed Since 2011
The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research.
Check out the study findings ➔
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FOR MARKETINGPROFS PRO MEMBERS
It's 'New Conversations Day'
Today's weird holiday is New Conversations Day. So why not tell a memorable story? Discover how to tell a story that connects with B2B buyers in B2B Storytelling for Humans: Stories That Inspire Buyers to Action. Hosted by Ekaterina Walter, author of The Laws of Brand Storytelling, this Master Class is included with PRO membership.
Available now to PRO members.
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