Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, August 24, 2024
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In This Issue
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ARTICLE
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Why AI in B2B Marketing Is Essential for Survival and Success: Benefits & Strategies
Review how AI is reshaping B2B marketing through enhanced personalization, automation, and data-driven strategies.
Learn more ➔
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RESEARCH
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Essential Attributes of Successful Multichannel Marketing Strategy
Senior marketers consider data quality and accurate measurement as the keys to multichannel marketing success, according to recent research.
Check out the study findings ➔
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ARTICLE
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What Is Brand Differentiation and How Does It Boost Customer Trust?
Learn how to make your brand stand out by employing proven differentiation strategies that build customer trust and loyalty.
Read more ➔
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RESEARCH
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Do Google Searches Still Lead to Clicks in 2024?
What share of Google searches deliver clicks to the open Web (organic results that aren't paid ads or that aren't owned by Google)? To find out, researchers analyzed clickstream panel data from the United States and Europe.
Check out the study findings ➔
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ARTICLE
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Google Wants You to Date Other Organic Platforms. Take Them Up on It.
Explore why focusing your organic content strategy on non-Google platforms is a smart move, and discover actionable steps to take.
Learn more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, August 22, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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INFOGRAPHIC
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The Rapid Rise of YouTube Shorts
YouTube Shorts—content pieces that are 60 seconds long or less—now consistently get more engagement and views on the platform than longer videos, according to recent research.
See the infographic ➔
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ARTICLE
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The Crawl, Walk, Run of AI in the Advertising Creative Process
See how generative AI is reshaping advertising-creative processes, from data analysis to real-time optimization.
Learn more ➔
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FOR MARKETINGPROFS PRO MEMBERS
Automate GA4 Reports
Google Analytics 4 has powerful reporting capabilities. Discover how to automate your reports in The Modern Marketer's Guide to Google Analytics. From setup to AI-backed insights, it's a comprehensive introduction to GA4. This four-part series is hosted by Janet Driscoll Miller. It's available free to PRO members.
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Upcoming Events
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AUG
29
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60-minute webinar | sponsored by Goldcast
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SEP
4
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60-minute webinar | sponsored by Bruce Clay Inc.
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SEP
5
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60-minute webinar | sponsored by ON24
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SEP
13
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3 live sessions | sponsored by Cvent
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NOV
12-14
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Join us live in Boston for the best B2B marketing conference on the planet.
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